![Ahmed Almoraish](https://profiles-cardiff.imgix.net/attachments/4234?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Ahmed Almoraish
Tiwtor Busnes
- AlmoraishA1@caerdydd.ac.uk
- Adeilad Aberconwy, Ystafell C52, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
- Ar gael fel goruchwyliwr ôl-raddedig
Trosolwyg
I joined the Department of Marketing and Strategy in January 2018 as a business tutor. Prior to joining Cardiff University, I was a tutor of the management development program in the University of Strathclyde Business School where I obtained a postgraduate certificate in research methodology. I studied MBA at Cardiff Business School. I have also worked as a teaching associate at Taiz University where I obtained a bachelor degree in business administration.
I am currently a doctoral researcher at the Department of Marketing Strathclyde Business School. My research interests lie in customer experience, B2B, service marketing and relationship marketing. In addition, statistical analysis and research methods. Before joining academia, I worked as marketing research supervisor at YCGSI which belongs to one of the largest multinational conglomerate. It owns over 92 companies in various areas around the world including UK.
Cyhoeddiad
2019
- Almoraish, A. 2019. Conceptualising customer experience in B2B services. Presented at: ATINER, Athens, 2016. pp. -.
2018
- Almoraish, A. 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. pp. -.
2017
- Almoraish, A., Gounaris, S. and Wagner, B. 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research
- Almoraish, A. 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. pp. -.
2015
- Almoraish, A. 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. pp. -.
2014
- Almoraish, A. 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. pp. -.
- Almoraish, A. 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. pp. -.
Cynadleddau
- Almoraish, A. 2019. Conceptualising customer experience in B2B services. Presented at: ATINER, Athens, 2016. pp. -.
- Almoraish, A. 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. pp. -.
- Almoraish, A., Gounaris, S. and Wagner, B. 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research
- Almoraish, A. 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. pp. -.
- Almoraish, A. 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. pp. -.
- Almoraish, A. 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. pp. -.
- Almoraish, A. 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. pp. -.
Ymchwil
Diddordebau ymchwil: Profiad Cwsmer, perthnasoedd B2B ac ystwythder Sefydliadol.
Prif rôl fy ngweithgareddau ymchwil yw helpu cwmnïau i gynhyrchu llwyddiant cynaliadwy dros gyfnod hwy o amser. Dyma'r amcan y mae'r marchnata strategol yn ei wasanaethu, wedi'i lywio gan ddamcaniaethau fel marchnata perthynas, teyrngarwch cwsmeriaid neu farn y cwmni sy'n seiliedig ar adnoddau, ac ymddygiad sefydliadol yn fwy cyffredinol.
Cyhoeddiadau:
Gounaris, S. and Almoraish, A., (2024). Dull deinamig, perthynol i brofiad cwsmeriaid B2B: Persbectif cwsmer-ganolog o ymchwiliad hydredol. Journal of Business Research, 177, t.114606.
Agag, G., Shehawy, Y.M., Almoraish, A., Eid, R., Lababdi, H.C., Labben, TG ac Abdo, S.S., 2024. Deall y berthynas rhwng dadansoddeg marchnata, ystwythder cwsmeriaid, a boddhad cwsmeriaid: Persbectif hydredol. Journal of Retailing and Consumer Services, 77, t.103663.
Jackson, N., Cockrill, A., Almoraish, A., (2024) tuag at fframwaith ar gyfer lledaenu ymchwil iselder trwy'r cyfryngau cymdeithasol. British Journal of Health Care Management (Diweddarwyd ym mis Mawrth 2024)
Cynadleddau:
- Glanfield, K., Agarwal, M.P., Almoraish, A,. Bolton, N. Poole. A (2022). Herio primacy profiad brand synhwyraidd. Astudiaeth drawsddiwylliannol o ddylanwad profiad brand ar degwch brand yn India a'r DU. Academi Rheolaeth Prydain. BAM2022. Prifysgol Manceinion.
- Argarwal, M.P., Glanfield, K., Almoraish, A. a Bolton, N. (2022). Conundrum marchnata: datrys y gwrthddywediadau a'r honiadau cyntefig rhwng profiad brand neu ysgolheigion llenyddiaeth a marchnata profiad cwsmeriaid. Cynhadledd Advance in Management and Innovation AMI. Prifysgol Met Caerdydd.
- Almoraish, A., & Gounaris, S. (2018). Sut mae profiad cwsmeriaid yn y gorffennol a'r presennol yn esbonio'r boddhad gyda'r cyflenwr? Dull cymharol ansoddol wedi'i osod yn fuzzy. Cynhadledd Flynyddol Academaidd Marchnata Ewropeaidd: EMAC 2018.
- Almoraish, A. (2017) . Mesur profiad y cwsmer a'i ganlyniadau mewn cwsmeriaid gwasanaeth proffesiynol B2B: Astudiaeth hydredol. Yn y 6ed Cynhadledd Ymchwil Ryngwladol mewn Marchnata, Prifysgol Strathclyde, Glasgow.
- Almoraish, A., Gounaris, S. & Wagner, B. (2016). Cysyniadu profiad y cwsmer yng ngwasanaethau B2B, Athen. Cyfres Papur Cynhadledd ATINER, Rhif: MKT2016-2223.
- Almoraish, A. (2015) Datblygu graddfa i fesur profiad y berthynas ddyadig rhwng cyflenwyr a chwsmeriaid yn y farchnad fusnes. Yn y 6ed Cynhadledd Ranbarthol EMAC : Seminar Ddoethurol, Fienna.
- Almoraish, A. (2014) . Datblygu graddfa ar gyfer mesur profiad cwsmeriaid a chyflenwyr mewn marchnadoedd busnes. Yn y 3ydd Cynhadledd Ymchwil Ryngwladol mewn Marchnata, Prifysgol Strathclyde, Glasgow.
Cyfranogiad Rhyngwladol:
- Prif siaradwr yng nghynhadledd ryngwladol technoleg, gwyddoniaeth a gweinyddiaeth (ICTSA-2021)
- Cadeirydd sesiwn yn y 5ed Cynhadledd Ryngwladol Technoleg Gwybodaeth a Chyfathrebu Dibynadwy 2020 (IRICT 2020)
Meysydd goruchwyliaeth
Dyfyniadau MBA a Meistr