Explore Cardiff University

Reinventing Cardiff: Tourism, Consumption and Cultural Regeneration

Ana Gonçalves, Estoril Higher Institute for Tourism and Hotel Studies, Portugal.
Wednesday 20th March 2013 - 5:15pm
Council Chamber, Glamorgan Building

Event hosted by the Cardiff Centre for Critical and Cultural Theory & the Cardiff School of Planning and Geography

Cardiff presents itself today as an enticing worldly city that epitomises a quintessential case of urban makeover and cultural and social transformation. Driven by the buzzword triad of civic boosterism, cultural regeneration, and consumption upheaval, the Welsh capital has been undergoing a sound reimagi(ni)ng rationale in which new attractive landscapes have bolstered the city’s economic rejuvenation and assigned new values, meanings and symbols to Cardiff’s social and cultural spheres, profoundly altering people’s lifestyles and identities.

This talk will look at the cultural and social reinvention of Cardiff in recent decades and how tourism and consumption now constitute the city’s quintessential backbones to please eclectic and cosmopolitan audiences that seek a plethora of hedonistic and sensorial experiences in Cardiff’s increasingly commodified and aestheticised everyday life.

Ana Gonçalves is a Lecturer at the Estoril Higher Institute for Tourism and Hotel Studies (ESHTE), in Portugal, and a Senior Researcher in the Centre for Geographical Studies, at the University of Lisbon. She has recently been awarded a European PhD in Literary and Cultural Studies, with a thesis entitled Cardiff, A Worldly City: The Cultural and Social Reinvention of a European Capital.