Academic Colloquium programme

13:45-15:45

Optional Tour of Principality Stadium - One of the most iconic stadiums in the world, Home of Wales National Rugby Union team and host to several FA Cup Finals.

Meet outside Jurys Inn Hotel at 13:45 (1 Park Pl, Cardiff, CF10 3UD)

16:00-17:00

Optional Informal Visit to National Museum, Cardiff
(Art Gallery and Museum) - Cathays Park, Cardiff, CF10 3NP

18:30-20:30

Welcome Reception at Henry’s Café Bar
Located opposite Jurys Inn Hotel, Henry's Cardiff, Park Chambers, Park Place, Cardiff, CF10 3DN

09:00

Registration and coffee

09:30

Welcome address - Professor Rachel Ashworth, Dean and Head of Cardiff Business School

09:45-11:00

Keynote: Professor Andreas Eggert (Paderborn University, Germany)
‘Creating Value in Business Relationships: An Integrative View’

11:00-11:30

Coffee and refreshments

11:30-13:00

Paper Session 1: Value Co-Creation and B2B

1. Drivers of Actor Motivation to facilitate Value Co-Creation.
   Donia Waseem, Sergio Biggemann, Tony Garry
2. Organisational Purpose and Employee-Company Identification: Transcendental Value Propositions and Social Value.
   Victoria Hurth and Mark Toon
3. Understanding the Value of a Commercial Web Presence. An Exploration of the Factors Determining Ideal Online Business-to-Business Customer Experience.
   Neil Hair and Moira Clark
4. Reputational Spill-over Effects in a Co-creating Value Dynamic: A Systematic Meta-Analysis.
   David Schamari and Fred Lemke

13:00-14:00

Lunch, coffee and networking

14:00-15:30

Paper Session 2: Social Media and Customer Experience

1. How do Brands and Consumers Co-Create Experience effectively and acquire Value through Social Media?
   Tara Rooney, Shane Downey,  Ewa Krolikowska-Adamczyk and Helen Bruce
2. Tweeting to the World or enjoying the Moment? The Effects of Social Media Engagement on Recall and Recommendation of a Service Experience.
   Adrian Palmer, Xia Zhu and Melisa Mete
3. When is Personalization too much? The Role of Consumers' Privacy Concerns for their Reactions to Personalized Mobile Promotions.
   Eva-Cosmea Fuhrmann, Katharina Schlomann, Caroline Tran
4. Supply Chain Resilience and Customer Experience.
   Fred Lemke, Fahd Alfarsi and Ying Yang

15:30-16:00

Coffee and refreshments

16:00-17:00

Paper Session 3: Relationships

1. Papa Don’t Breach: The Antecedents and Outcomes of Consumer Psychological Contract.
   Mashhour Baeshen, Kate L. Daunt and Malcolm Beynon
2. Exploring the Loyal Consumer-Company Relationship after Negative Publicity.
   Christos Michael, Moira Clark, Georgiana Grigore
3. How to enhance Bottom-Tier Customers’ Loyalty to Hierarchical Loyalty Programs: The effect of Reward Gap.
   Aïda Mimouni Chaabane and Virginie Pez

18:00

Meet at Jurys Hotel to travel/walk to evening social

18:30-22:00

Reception at Wales Millennium Centre, Cardiff Bay

09:00

Registration and coffee

09:30-11:00

Paper Session 4: CRM and Online/Omni-Channels

1. Preparations for successful Marketing and CRM Strategies for an Online Scientific Publishing Service: A Structured Way to find Common Mistakes and Create an Appealing Web-Service.
   Victoria-Anne Schweigert and Andreas Geyer-Schulz
2. Manufacturers' versus Retailers' Online shops: Are Online Reviews always a Good Idea?
   Katharina Kessing
3. Understanding the Omnichannel Shopper; an Investigation of Consumer Channel Choices in the Omnichannel Shopping Environment.
   Helen Cocco and Nathalie Demoulin

11:00-11:30

Coffee and refreshments

11:30-13:00

Paper Session 5: Technology and Innovation

1. The Impact of Innovation on Relationship Marketing: Evidence from the Sri Lankan Retail Banking Sector.
   Roshan Panditharathna, David Bamber and Maximilian Wagner
2. Creating Value in Virtual Reality - Bridging the Distance between Service Provider and Consumer
   Daniel Zimmerman
3. Relational Perspectives on Cultural Co-creation and the Changing Urban Landscape
   Tracy Harwood and Tony Garry
4. Outcomes of Value Co-creation: Creating and using Big Data from Customer and Organization Perspectives
   Faten Jaber and Muneer Abbad

13:00-14:00

Lunch, coffee and networking

14:00-15:15

Keynote: Professor Bob Doherty (University of York, UK)
‘All in it together? How organizational strategies enhance or diminish the common good.’

15:15-15:45

Coffee and refreshments

15:45-16:45

Paper Session 3: CSR and Sustainability

1. Too Much of a Good Thing?! On the Relationship between CSR and Employee Work Addiction.
   Steven A. Brieger, Stefan Anderer, Andreas Fröhlich, Anne Bäro and Timo Meynhardt
2. Social Sustainability: Academic and Practical Perspectives
   Ahmed Alsawafi, Fred Lemke and Ying Yang
3. Social Enterprise Places: Relationship Building for Legitimacy and Growth
   Anthony Samuels

18:00-22:00

Gala Dinner at Cardiff Castle

09:00

Registration and coffee

09:30-10:00

Welcome - Professor Rachel Ashworth, Dean and Head of School, Cardiff Business School

10:00-11:00

Cardiff Business School: What Value Us? The Impact of Cardiff Business School - Professor Calvin Jones, Cardiff Business School

11:00-12:00

Keynote: Professor Timo Meynhardt (HHL Leipzig Graduate School of Management, Germany)
‘The Future of Public Value: Leading for Results.’

12:00-13:00

Panel Discussion
Assessing the value of organisations and relationships

13:00-14:00

Lunch and networking

14:00-15:00

Workshops

• Measuring value: beyond brands
• Together or alone? What benefits to co-creation?
• Creating more value from less: or creating different? Responding to scarcity

15:00-15:30

Coffee and refreshments

15:30-16:00

Workshops report back and summary

16:00-17:00

Public Value Lecture: Tim Williams, Head of Cities Australasia, ARUP
‘Cities and business: how companies have rediscovered cities and what this means for Wales’

17:30-18:30

Networking, drinks and nibbles