Qualitative research

Our Centre for Trials Research qualitative team are a group of experienced qualitative researchers and PhD students with varied backgrounds in fields such as social science, psychology and linguistics.

We design and carry out both stand-alone qualitative studies, and process evaluations of trials using the Medical Research Council (MRC) guidance.

Our group also works with qualitative researchers based in:

  • the Centre for the Development and Evaluation of Complex Interventions for Public Health Improvement (DECIPHer)
  • the Division of Population Health in the School of Medicine
  • the Public Health Improvement Research Network (PHIRN).

Qualitative research methods

Doing research using qualitative methods allows us to look below the surface. We are able to focus more closely on ‘how’ and ‘why’ questions relating to trials research, and we are able to both examine and highlight the trial research participants’ point of view. In order to gather the kind of information we need to do this, we use a wide range of data gathering methods including, for example:

  • observations, conducted as a participant or non-participant observer
  • interviews, conducted via telephone or face-to-face, sometimes using visual methods
  • focus group discussions
  • audio or video-recorded interactions
  • diaries, blogs and forum contributions
  • public discourse, as available on TV and radio, newspapers and magazines, or policy documents.

Qualitative data can be analysed in various ways, with the particular method depending on the aim of the study and the specific research questions we are trying to answer. Below is a small selection of the approaches used in current and planned Centre for Trials Research trials and studies:

  • content analysis
  • framework analysis
  • grounded theory
  • narrative analysis
  • discourse analysis.

These are often combined with quantitative data analysis within the same study, using a mixed methods approach.

Benefits of qualitative methods

We use qualitative methods in trials because they allow us to “reach the parts that other methods cannot reach” (Pope and Mays 1995). They can help us to address questions which are not easily or not completely answered by quantitative methods.

Qualitative methods can enhance, elaborate or clarify trial findings and help us address questions relating to issues such as:

  • unusual or unexpected trial results
  • participants’ refusal to enrol in a trial
  • participants’ early withdrawal from a trial
  • non-compliance to a trial methodology.

When used within process evaluations, they allow us to develop a more complete picture of what went on during a trial, enriching our understanding and bringing greater credibility to trials research.

Current trials

These include:

PUMA

Paediatric early warning system - Utilisation and Mortality Avoidance.

Breastfeeding and Daily Life

The Breastfeeding and Daily Life study is examining experiences of, and attitudes towards, breastfeeding outside of the home.

PLACEMENT

Perineural local anaesthetic catheter after major lower limb amputation trial.

The team

Head of qualitative research

Lucy Brookes-Howell

Dr Lucy Brookes-Howell

Research Fellow - Qualitative

Email:
brookes-howelllc@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7145

Qualitative staff

Amy Lloyd

Research Fellow - Implementation

Email:
lloyda1@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7110

Bethan Pell

Research Associate – Trial Manager

Email:
pellb@cardiff.ac.uk
Telephone:
+44 (0)29 2251 0475
Dr Heather Strange

Dr Heather Strange

Research Associate

Email:
strangehr1@cardiff.ac.uk
Telephone:
029225 10474

Jacqueline Hughes

Research Associate

Email:
hughesj33@cardiff.ac.uk
Telephone:
+44 (0)29 2086 8055

Dr Jeremy Segrott

Lecturer

Welsh speaking
Email:
segrottj@cardiff.ac.uk
Telephone:
+44 (0)29 2087 0216

Julia Townson

Research Fellow - Senior Trial Manager in Children and Young People

Email:
townson@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7606
Dr Kim Smallman

Dr Kim Smallman

Research Design and Conduct Service Consultant and Research Associate

Email:
smallmank@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7908
Melanie Morgan

Dr Melanie Morgan

Research Assistant

Email:
morganml1@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7930
Mike Robling

Professor Mike Robling

Director of Population Health Trials

Email:
roblingmr@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7177
Dr Sarah Milosevic

Dr Sarah Milosevic

Research Associate

Email:
milosevics@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7952

Dr Nina Jacob

Research Associate - Qualitative

Email:
jacobn@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7264
Sue Channon

Dr Sue Channon

Director Research Design and Conduct Service and Senior Research Fellow

Email:
channons2@cardiff.ac.uk
Telephone:
+44 (0)29 20875047
Centre for Trials Research Qualitative Group

Yvonne Moriarty

Research Associate – Trial Manager

Email:
moriartyy@cardiff.ac.uk
Telephone:
+44 (0)29 2068 7937