Laura Dunn

Laura Dunn

BA Journalism, 2007

Social media and communications professional Laura Dunn has been passionate about blogging and creating online content for many years. 

Laura started her first blog, Political Style, when she began her BA in Journalism at Cardiff in 2007, and it has since gained both national and international coverage.

Laura recently started her own business LED Media which offer social media, copywriting and content services and in March this year, launched Women In Web. It's a new website that showcases women from all walks of life and shares their stories of inspiration and success.

I've always wanted to have my own business, and my time at Cardiff University helped to nurture my entrepreneurial spirit.

Laura Dunn (BA 2007)

Speaking to Shayoni Lynn, Laura discusses her new project, her popular blogs and the difference a Cardiff education made to her career.

"Gair Rhydd gave me the opportunity to hone my writing and interviewing skills," says Laura, "and it was this experience that has stood me in good stead in my current role as a blogger forThe Huffington Post."

Speaking about LED Media, Laura says, "I've always wanted to have my own business, and my time at Cardiff University helped to nurture my entrepreneurial spirit. With clients in both the public and private sectors, I hope that it will become an established authority in the world of content and social media."

Since March this year, Women In Web has featured a range of accomplished women across all walks of life.

"Fellow Cardiff University alumni and Anchor of BBC World News America, Laura Trevelyan, was the subject of our first Q&A," reveals Laura. "We've also featured successful Welsh women including Manon Antoniazzi, CEO of Visit Wales and Joy Kent, CEO of Chwarae Teg.

"Women In Web has also given me the opportunity to interview some of my personal heroes including the American journalist and activist Mika Brzezinski, and writer Carol Joynt."

When quizzed about the future of her latest project, Laura says, "I'm keen for Women In Web to work in partnership with individuals and organisations to spread our message and encourage women and girls on local, national and international levels. We have partnered with a number of advocates to share our content and to provide a voice for our readers on many important issues facing women.

"In Wales, we're working with Chwarae Teg to develop our website and support their goals. Further afield, we've partnered with Monster Jobs to provide career tips and Mightybell to develop our online community."

So how did her study at Cardiff University enable her in her current successful projects? "I had a fantastic four years at Cardiff University," says Laura, "and during my time studying for my BA in Journalism and MA in Political Communication, my lecturers continually encouraged me to create exciting content and follow my interests. The skills, experience and confidence I gained at Cardiff have been instrumental in my desire for a career in communications, and I hope to be as successful as the well-known individuals across the UK and the world that have studied at JOMEC."